Lama Fleifel is a PR executive at Pencell Public Relations & Event, Beirut. We spoke to Lama about her experience in outsourcing work to freelancers – Fleifel shares with Nabbesh:
On being an engineer, and a freelancer, all at once
Freelancers can help you grow your company faster. You will focus on service quality and better resource allocation rather than HR and employee training. Freelancers eliminate the traditional HR costs such as benefits, onboarding and training and general productivity loss.
Hire task-focused labour
Many companies grow slower or fail because they spend their early resources on employees and HR-related expenses. Some business managers prefer to stick to the traditional organizational structure by overstaffing their companies. Other successful rapid-growth companies prefer to divert their focus to their bottom line first and value creation for their customers.
Ask yourself – Do I need to a hire a full-time marketing graduate and train them (time friction) to use basic photo editing tools? or is it more cost effective to hire two overqualified freelancers who can finish their assignment in less time and ultimately deliver value (good logo, frequent social engagement) to my customers? Do idle training hours contribute directly to my core activity as a business?
Thanks to freelance jobs marketplaces such as Nabbesh.com or other competitors in other markets, you can fill in a vacant position or a specific task or a project in the same day. Extended HR services such as assisted recruitment will choose the best talent for your tasks.
Focus on long-term strategy, & execute faster.
One of the reasons some managers hire full-timers (sometimes too many) is that they rely on their specialized team to figure out their own mini-strategy within the broad company strategy. This is especially true of small businesses and startups. The truth is not every new hire has the ready capacity to understand the business or growth model they work within. It is best not to hire people to think for you. If you’re short of cash, you are not hiring the most qualified talent in the market, but someone who understands the requirements of the job. That’s not enough to outgrow your competitors before they drive you out of market.
You can choose to outsource non-core tasks and focus instead on strategy and execution. Hire talent for competency and not presumed necessity. A popular Silicon Valley saying reads: “hire people who are more qualified than you are.” At least, your team won’t be at fault when you fail to execute your strategy or grow. You will know where to grow.
Freelance job marketplaces offer easy tools to vet freelancers’ skills and professional precedence with on-website rankings and social profile spaces. Nabbesh’s assisted recruitment services will shortlist highly skilled talented for prospective employers semi-manually and algorithmically. This is how Nabbesh scales its own business.
Allocate freed resources to core activity
Throwing the appropriate cash or resources at your core activities will help you scale your business faster. You may choose to free cash from marketing and allocate it to direct sales because it directly results in more revenues. Thanks to task-focused freelancers, you won’t have to give up on marketing fully, but rather hire people who execute the same job tasks at lesser HR expenses.
You may want to spend more on marketing or customer satisfaction only when you acquire new customers. Spend less and do more. This is how freelancers can help you grow your company fast and stay on the competitive edge.
The author of this article is a remote worker. You can hire Ahmed for your job by inviting him to send a proposal.
Hiring freelancers is brilliant for temporary projects and testing new ideas when you’re growing a business. Freelancers can relieve labour constraints to do more without committing your company’s revenues to new full-time salaries. They can execute specific tasks while you focus on plans and strategy – sounds great, yes?
What jobs should freelancers do?
It is usually advised not to hire freelancers for a job that would have been otherwise filled by a full-time salaried worker. Throwing too many tasks at a freelancer (even if adequately compensated) without including them in team strategy and team dynamics will lead to bad synergy. Be specific about the nature of the job and level of commitment you require from your freelancers.
Don’t hire freelancers for core jobs you cannot absolutely do or don’t know much about especially if the job is complex. It’s essential that you and the newly hired freelancer speak the same language (figuratively) and can meet on specific task accomplishments. Instead, hire for jobs you can do, but don’t have time to. Your knowledge and experience with the job will help you set specific goal metrics for the new freelancer and ultimately cut a fine a line between failure and success. In other words, you will know if you hired the right skills to fill the right job. How much did it take to get the job done? What problems did you run into? The feedback and observations you will make will help make better recruitment choices once you’re ready to expand your team and operations.
How to write a stellar job position
Keep it short
Freelancers are constantly looking for new jobs and more revenues. Make it easier for them to grasp the job responsibilities and your business model by writing less and saying more. Do include specific tasks to be fulfilled, goals to be achieved and a brief line about the company (product, size, industry…). If you’re looking for answers for a problem of yours, ask for a proposal. Put it up front. The applicants won’t miss it.
Add the right skills
When posting a job position on Nabbesh.com, we will ask you to add skills that will help us direct you towards the best talent on our platform. This feature will help us categorize your job description to attract the right talent for your business. Vague skills will result in a flood of applications.
This is the most important section of your job position. Be clear about the nature of the job and the results you’re looking for. Discourage unqualified freelancers to apply or screen applications with a specific question they all have to answer. Other screening questions are previous relevant experience and previous sample work. Set approximate goals to introduce your freelancers to the work ahead of them.
As part of the Fursati commitment to encouraging, empowering and educating Palestinian talent into the world of skills sharing and virtual work, we are currently facilitating workshops in Gaza.
Empowering Palestinian youth by bringing talent to a Middle Eastern jobs market.
Fursati, meaning “my opportunity,” is a pilot program by Silatech and Nabbesh to create virtual jobs for youth in Palestine.
Fursati aims to encourage businesses based mainly in the Gulf region to leverage the education and expertise of expert Palestinian talent to get work done remotely. To the Palestinians, Forsati will become a means for them to access quality jobs and earn a guaranteed income and reviews via Nabbesh.
Both Silatech and Nabbesh have a commitment to empowering youth employment across the Arab World. Our vision is for the pilot program to lay the foundation for creating thousands of jobs in the near future.
How does Fursati benefit employers?
The goal of our program is to create jobs for freelancers in Palestine. Freelancers are temporary workers hired for jobs on a per project basis, such as translation, design, writing, data entry or programming. Employers hire freelancers for many reasons, such as they are short-staffed or want to reduce costs, too busy and need extra help, or they are testing new ideas before investing in hiring full-time workers.
Aside from helping create jobs in Palestine, there are a number of benefits to employers participating in this program:
- Employers are able to hire qualified remote workers at an affordable rate
- All fees are covered by the project, saving employers money
- 12% fee for Nabbesh platform
- Wire transfer fees to the freelancer
- All employers that create 5 or more jobs will have their logo added to a “hall of fame” and have an opportunity to be featured in media relations
Most of the freelancers participating in this program are students or recent college graduates. They have relevant job skills, are highly motivated, educated, eager to work, and are Internet savvy, so they understand how to communicate and manage relationships with employers via email and Skype. So employers benefit by being able to tap into this highly qualified remote workforce.
How does Fursati benefit freelancers?
The program is called Fursati, or “my opportunity,” because it is our goal to create opportunities for Palestinian youth to develop their careers. There are a number of benefits to freelancers participating in the program:
- Opportunity to gain experience working for companies internationally.
- Earn ratings on Nabbesh that will help get more jobs in the future.
- Make money working remotely
- All wire transfer fees are covered by the project
Job applicants will also be limited to freelancers from Palestine. This means that there is less competition than when applying for other jobs on Nabbesh. Once you successfully complete a job, you will earn a rating that can help you to apply for more jobs in the future.
We also offer workshops in Palestine as well as online videos and webinars to help teach you how to apply, create a good resume and cover letter, and conduct work to the professional standards needed by employers. Our goal is to empower you to earn a living as a freelancer by having the program launch a successful career doing remote work.
How Does Fursati Work?
The program follows three easy steps.
(1) Employers post jobs and then (2) qualified freelancers apply. Employers should enter a special code when creating a job to make it eligible for this program.
(3) Employers can review resumes and cover letters, create a shortlist of top candidates, message and interview before making a hiring decision. All fees are waived, so employers also save money hiring a qualified worker.
Freelancers are all qualified and vetted to participate in the Fursati program so all applicants should have a high standard. This mitigates the risk for potential employers and helps us make the pilot a success.