Lama Fleifel is a PR executive at Pencell Public Relations & Event, Beirut. We spoke to Lama about her experience in outsourcing work to freelancers – Fleifel shares with Nabbesh:
Hiring freelancers is brilliant for temporary projects and testing new ideas when you’re growing a business. Freelancers can relieve labour constraints to do more without committing your company’s revenues to new full-time salaries. They can execute specific tasks while you focus on plans and strategy – sounds great, yes?
What jobs should freelancers do?
It is usually advised not to hire freelancers for a job that would have been otherwise filled by a full-time salaried worker. Throwing too many tasks at a freelancer (even if adequately compensated) without including them in team strategy and team dynamics will lead to bad synergy. Be specific about the nature of the job and level of commitment you require from your freelancers.
Don’t hire freelancers for core jobs you cannot absolutely do or don’t know much about especially if the job is complex. It’s essential that you and the newly hired freelancer speak the same language (figuratively) and can meet on specific task accomplishments. Instead, hire for jobs you can do, but don’t have time to. Your knowledge and experience with the job will help you set specific goal metrics for the new freelancer and ultimately cut a fine a line between failure and success. In other words, you will know if you hired the right skills to fill the right job. How much did it take to get the job done? What problems did you run into? The feedback and observations you will make will help make better recruitment choices once you’re ready to expand your team and operations.
How to write a stellar job position
Keep it short
Freelancers are constantly looking for new jobs and more revenues. Make it easier for them to grasp the job responsibilities and your business model by writing less and saying more. Do include specific tasks to be fulfilled, goals to be achieved and a brief line about the company (product, size, industry…). If you’re looking for answers for a problem of yours, ask for a proposal. Put it up front. The applicants won’t miss it.
Add the right skills
When posting a job position on Nabbesh.com, we will ask you to add skills that will help us direct you towards the best talent on our platform. This feature will help us categorize your job description to attract the right talent for your business. Vague skills will result in a flood of applications.
This is the most important section of your job position. Be clear about the nature of the job and the results you’re looking for. Discourage unqualified freelancers to apply or screen applications with a specific question they all have to answer. Other screening questions are previous relevant experience and previous sample work. Set approximate goals to introduce your freelancers to the work ahead of them.
This is a guest post by Uzair, who's is a passionate professional blogger who loves to write on technology and digital marketing related topics.
Predicting conversions though email marketing can be a tiresome job simply because the one thing that you can never predict is your receiver’s reaction upon receiving your emails. True you can optimize your emailing marketing strategies buy following relevant guides, but if you’re emails aren’t working then at the very least that does imply that you’re doing something wrong.Maybe one or more of the following.
Your emails just lack that ‘wow’ factor.
This may sound very generic, but the truth is if you aren’t experiencing any conversions via email marketing, then that means that people are either not impressed by your copy or are not opening the email altogether because this is after all one of the tools through which you can achieve superb SEO results.The subject line in this instance is obviously of more relevance since that is the first that receiver reads.
Take time to review your subject lines and the content your sending in emails. It needs to be concise, catchy and to an extent personalized to be able to stand out of a hundred other emails in someone’s inbox.
You’re not sticking to the subject
If that’s the case, then you’re terrible at marketing as well.
When a receiver opens an email after reading the subject line, her or she specifically looks for content that is related to the subject line in the email. You can have an email that has ‘wow’ written all over it, but if it does not have what the receiver is looking for after reading teh subject line, there’s no way he’s coming back to you.
Your emails might be a tad bit overwhelming.
Emails that are high on visual design – also known as visual noise, tend to be a email killer too. Given that in today’s time most people access their email on a smart device or better said a small screen, too much clutter tends to overwhelm the receiver. Being overwhelmed by excessive design elements, visual, too many call-to-action options and the lack of simplicity can be a major turn off for the receiver.
Responsive design is great, but not for a crowded design and definitely not for an even more crowded email either.
More choices can be more costly.
Any and every marketer should know this – too many choices results in no choices at all. Surprisingly not many still follow this ideal. Maybe it’s the fact that having too much to sift through makes the receiver a bit confused or the fact that it just takes longer to go through that many options, you lose conversions either ways.
For instance Kickstarter – has so much going on at any given point. Yet the email they send out just has a limiting number of choices up on it; one heading, one visual and one week to check it out. And it takes hardly any time to process that information.
You might not be directing people properly.
When it comes to sending emails in the form of visual newsletters, one this that is important is the clarity and the path through which the actual message is delivered. This not only means that the call-to-action needs to be clearly visible, but it also means that your content has to be designed in such a way that effectively directs people to it. Naturally… if the receiver can’t figure out what, where and how to do it, you’re obviously not getting anything in return!
What’s in it for your receiver?
Saying that the receiver is selfish would be a bit of a stretch, but as recipients, the first thing we evaluate is what’s the message, what are we getting out of it, what’s in it for us… and most importantly why should we even care?
As marketers, all we do is promote our own products and services. What we fail to do is put ourselves in the receivers seat and assess what the receiver would actually want out of the whole process. and as a result, most receivers probably turn away as there’s nothing in it for them or their existence. A little giving always helps with a little taking.
So tell us… are your emails not converting because of what we just pointed out?
This article is a guest post by Andrea Anastasiou. Click Here to submit a guest post.
When I first started out as a freelance journalist and copywriter two years ago, I felt like I knew it all. I had established a few key clients, I had bought myself a brand spanking new desk from IKEA, and I had a year’s supply of coffee in my cupboard ready to go. Yes, I was that much of a writer cliché.
The truth is, though, while I was prepared to a certain extent for what life as a freelancer would be like, I really had no idea what was waiting for me. I’m a self-starter, and I love having my own company, so I felt that these two key attributes as well as the savings that I had managed to accumulate over the years were more than enough to ensure success.
While these things have certainly helped me to sustain a successful freelance career, there are others that I simply was not ready for. Here are just some of the key pointers that I wish someone would have highlighted to me before I set out on my freelance and work from home journey.
1. Never rely on just one or two key clients
During my first year, I focused solely on two clients who gave me a lot of work. I had a great relationship with both of them, so I felt that I had to dedicate all my time and energy on them and gave very little thought to expanding my horizons.
Then, without warning, work for both these companies dried up at pretty much the same time, and I was stuck without any projects for a couple of months.
Since then I’ve diversified a lot more through freelance platforms like Nabbesh, and I opt to do smaller amounts of work for more clients, rather than doing massive projects for just one or two companies as before. This way I know that even if one client no longer has work for me, I will still have money coming in from my other ones.
2. You will get lonely
As I’ve already mentioned, I love having my own company. I’m a typical introverted writer, so I can go for days without making much contact with anyone and still be pretty happy.
When I started freelancing, however, I realised that the reason I was able to enjoy my own time so much in the past was because I got all the social interaction that I needed from work. You underestimate the importance of those small exchanges that you have throughout the day with colleagues.
Related post: 8 Ways to Improve your Working Life through Online Work!
Trust me – you will get lonely. If I did, so will you. You will find yourself having random conversations with your doorman or ordering biscuits from your local supermarket just to be able to talk to someone.
The great part is that there are plenty of opportunities for networking with other freelancers in the UAE. Develop relationships with others through Twitter and arrange to meet and work together whenever you can. There are also numerous Facebook groups, such as Freelance Dubai & Abu Dhabi, that you can join.
3. Sometimes clients will take a lot of time to pay
While the majority of my clients make payments on time, there have been companies that have made me beg for my money. I resent this. NO freelancer should have to plead with a company for money that’s rightfully owed to them. In one extreme scenario, I had to go to a certain client’s offices and refused to leave unless they gave me my cheque.
Always make sure you have enough saved in your account for situations like this. Also, try to draw up a work contract with the company that you’re working for. Doing business through Nabbesh also ensures you’ll be paid for the work that you complete if you work within the site’s workflow.
4. Friends often have great leads for new clients
When I first started out, I never thought about asking my friends if they knew of anyone who needed copywriting services. After a few months, a friend of mine put me forward for a project that the company she was working for needed completing. They then became one of my main clients.
Now whenever I’m in need of new work, I always make sure I ask around within my circle of friends first.
5. There’s a lot of competition. Make sure you stand out.
As an increasing number of professionals look to become freelancers, you’ll find that you’ll be competing with a lot of people for work. I never really fully understood this until I started out.
Related post : Three Keys to Unlocking a Successful Freelance Career
The good news is that there’s a lot you can do to make sure you stand out. First of all, be incredibly professional in all your interactions with clients. Meet your deadlines. Start your own blog and build an online presence. Trust me, all these things make the world of a difference. You can find more tips in my article on how to become a full-time freelance writer in five steps.
Andrea Anastasiou is a freelance journalist who has worked for publications such as The National for the last two years. She is currently in Vietnam as part of her trip around the world, and she blogs from www.scribblesnaptravel.com with her partner Ankit Rawat, and her personal website is www.andreaanastasiou.com
To hire Andrea, you can find her on Nabbesh.