Kellie Whitehead has been freelancing since 2005 across the UK and UAE, and is the engine behind www.mamaknowsdubai.com. With 14 years of marketing and PR experience, she has rich industry experience coupled with a strong insight into the female, family and ‘mum’ demographic that is particularly hard to find within the region and much sought after by brands. It was this specialist expertise that was the catalyst for forming her UAE registered company Mama Media FZ.
Kellie works on a retainer basis with many agency clients, and directly with brands. As a working mother, freelancing was the only employment option when balancing her love of the industry with her family commitments. Her knowledge of the social media space has contributed greatly to finding work through the various platforms but recently she is finding Nabbesh very useful for leads.
Through Mama Media she works with some of the biggest global names such as Samsung, Unilever and Philips helping them reach out through social media, events and content creation to their target demographic. A highlight of Kellie’s career was pitching against larger network agencies last year to win her biggest client to date, testament to her deep knowledge in the sector. Kellie thinks agencies can benefit from using freelancers more as they bring unique skillsets and specialisms that a full time employee may not have. This trend is apparent on Nabbesh with many people asking for content creators specializing in automotive, cooking, fashion and beauty products.
She identifies an interesting angle on networking and generating repeat business; which is that account managers do change agencies quite often but they tend to take their contacts with them. Having a readily available and organized pool of freelancers to tap into can make an account manager’s work much easier, and she thinks Nabbesh is a useful platform to keep these connections alive. It also helps freelancers build a reputation as being able to show examples of work and get feedback from people is important in generating tomorrow’s business.
Get in touch with Kellie on her Nabbesh profile here http://www.nabbesh.com/DubaiWriter